We are aware and we care about our planet. We find it incredibly important and rewarding to learn about where and how our materials are sourced and how people and cultures can be positively affected.

We source our seeds from the rainforests in South America and encourage the rural communities to harvest Tagua which creates jobs for whole families.

When you purchase a Pretty Pink Jewellery product, you can be assured that every item has been made in an ethically sustainable way.

It is a conscious shopping destination. Uniquely Ethical.